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One of the most competitive events was the barrel racing where the top six riders were within 0.8 seconds of each other. The overall payout for the NPRA rodeo was ,489.75 for the 161 entries. Teri Bangart, of Olympia came out with a very compact ride for a 17.54 second time in the first run on Sunday. Seven of 10 event winners came from the Sunday performance. Danny Alires, of Bickleton won the saddle bronc event with three of the four money winners coming from Sunday. All three money winners in bareback bronc came out of Sunday's show with Seth Shelton winning top money. They understood the importance of soaps, as did Procter & Gamble, which reported that by mid-1954 the audience for the genre was now larger on television than on radio.
By that date 35.2 percent of CBS television revenues came from daytime advertising. The figure was considerably lower at ABC, which did not launch a full daytime schedule until September 1958.
In fact, throughout the 1950s NBC was unable to develop successful soaps. But if Nielsen ratings are an indication of network accomplishment, the CBS record was formidable.
Among the top four soap operas in each of the fifteen TV seasons from the fall of 1952 to the spring of 1967, CBS programs held every position except one: became the most watched soap, did CBS relinquish the top ranking. Ironically, for many years NBC soap operas on the radio had been overwhelmingly popular.
That NBC television never was competitive within the genre seems to have been a consequence of the programming philosophy of Pat Weaver, the network's vice president for television in 1949-53, and its president from December 1953 to December 1955.
Weaver envisioned television as something more than sight radio.